SEO: Getting started with local listings (download)

Local search connects users with information, places and services for a specific area with the purpose of meeting the users informational needs.

If you're just diving into local listings, we suggest beginning with our primer on "What is Local SEO and how can it help small charities" for a foundational grasp, then revisiting this guide to understand next steps.

So, what do users search for?Below are some examples of what and why people might be searching for when it comes to local information:

• Directions to a place
• Contact details
• Opening hours & service availability
• Dates and times of local events
• To check reviews and reputation
• To ask specific questions about a place
• To find out what's happening

The local listings guide

Our useful guide will help you to follow best practices when it comes to monitoring and maintaining your local SEO listings. It covers the following:

• Verification, location, photography and contact details
• Maintaining your presence
• How to improve your website
• Being data informed

The guide also includes other useful resources and links that will help you with your local listings:

• Google business profile
• Apple business connect
• Bing maps

To get started click on the button below to download our guide.