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In just three simple steps, you’ll learn how to create a clear, actionable digital marketing strategy to align your efforts and maximise your impact.
Learn who is behind your donations and why they're motivated to give, to help you create personas, increase your donations and drive more targeted messaging.
Learn the six elements every donation page should include. Actionable insights to help you boost donations — no big teams or technical skills required.
Follow these four key steps to learn the basics of content strategy, creation, planning, and briefing — and start creating more engaging content.
Understand the fundamentals and key distinctions between Google Ad Grants and Google Ads. You'll also learn how to apply for an account.
Email marketing is a highly cost-effective and impactful way to engage your audience. Learn the key basics to support your activity.
Learn how to shape a powerful brand for your charity in five essential steps — from defining your mission to empowering the people who share it.
This checklist will guide you through each stage of content creation, from initial ideation to post-publication refinement.
Use this to manage blog posts, email newsletters, social media updates, fundraising campaigns, volunteer spotlights, and more.
Elevate your charity's online story with 28 content idea prompts for your social media posts.
A broader understanding of digital marketing terminology will help you to navigate and leverage various online platforms.
Create personas that serve as valuable tools for understanding and connecting with your target audience effectively.
Explore the key elements of a brand book and the purpose of each section, equipping you with the skills to create or update your own.
Want to make smarter decisions about your charity’s website but not sure where to start?
Join our upcoming free online training session led by Website Analyst Asher Dolton-Martin, designed specifically for small charities with little or no experience using Google Analytics.
You’ll learn what Google Analytics is, why it’s useful for your charity, how to set it up, and what kind of data you can track to better understand and grow your online presence. We’ll also cover common pitfalls and tips for getting the most out of your insights.
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