We help charities build digital skills to create a lasting impact
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LEARNING RESOURCES
Learn how to...
Create a simple digital marketing strategy
In just three simple steps, you’ll learn how to create a clear, actionable digital marketing strategy to align your efforts and maximise your impact.
Understand your audiences to create personas
Learn who is behind your donations and why they're motivated to give, to help you create personas, increase your donations and drive more targeted messaging.
Boost your donation page so more people hit 'donate'
Learn the six elements every donation page should include. Actionable insights to help you boost donations — no big teams or technical skills required.
Manage your charity's content
Follow these four key steps to learn the basics of content strategy, creation, planning, and briefing — and start creating more engaging content.
Get started with Google Ads and Google Ad Grants
Understand the fundamentals and key distinctions between Google Ad Grants and Google Ads. You'll also learn how to apply for an account.
Get started with email marketing
Email marketing is a highly cost-effective and impactful way to engage your audience. Learn the key basics to support your activity.
Build a powerful charity brand in five steps
Learn how to shape a powerful brand for your charity in five essential steps — from defining your mission to empowering the people who share it.
You're in good company
Your charities template toolkit
Best practice content writing checklist
This checklist will guide you through each stage of content creation, from initial ideation to post-publication refinement.
2025 Content calendar
Use this to manage blog posts, email newsletters, social media updates, fundraising campaigns, volunteer spotlights, and more.
Social media calendar checklist
Elevate your charity's online story with 28 content idea prompts for your social media posts.
Digital marketing glossary
A broader understanding of digital marketing terminology will help you to navigate and leverage various online platforms.
Creating personas template
Create personas that serve as valuable tools for understanding and connecting with your target audience effectively.
Brand book guidelines
Explore the key elements of a brand book and the purpose of each section, equipping you with the skills to create or update your own.
Live online events
Training: Analytics made simple for small charities
Want to make smarter decisions about your charity’s website but not sure where to start?
Join our upcoming free online training session led by Website Analyst Asher Dolton-Martin, designed specifically for small charities with little or no experience using Google Analytics.
You’ll learn what Google Analytics is, why it’s useful for your charity, how to set it up, and what kind of data you can track to better understand and grow your online presence. We’ll also cover common pitfalls and tips for getting the most out of your insights.
Wednesday 25th June
1 hour
The latest insights
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How building personas can transform your charities fundraising
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Why every small charity should take time to reflect
For small charities, especially those without a formal strategy, the end of the year often feels like...