15 Dec The rise of digital marketing roles in the charity sector
The charity and not-for-profit sector in the UK is undergoing a major shift in its hiring landscape, particularly when it comes to digital and marketing roles.
A scan across leading UK charity job boards shows a clear pattern: digital capability is no longer a nice-to-have; it’s becoming essential.
And the data backs it up. According to the 2025 Charity Digital Skills Report:
- 76% of UK charities are now using AI tools (up from 61% in 2024)
- 75% say digital is a medium or high priority
- 63% made measurable digital progress this year
Meanwhile, the CharityJob Salary Report 2025, which analysed more than 55,000 job ads, highlights that digital, marketing and data roles continue to be among the most challenging to recruit for, signalling strong, sustained demand for digital talent.
Additional confirmation comes from the 2025 Charity & Not-for-Profit Sector Talent & Salary Report, which shows growing pressure for charities to modernise operations and build digital capability.
So what does this mean for charities and for digital professionals looking to do more meaningful work?
Why demand is growing
- Rapid digital adoption: accelerated by the pandemic and strengthened by widespread use of digital tools
- Evolving supporter expectations: younger audiences expect digital-first engagement
- Smarter fundraising needs: success relies on data capability, effective digital campaigns and strong storytelling
Together, these forces are reshaping the roles charities are hiring for.
The top 5 marketing & digital roles on the rise
Based on current vacancies across leading UK charity job boards, here are the roles consistently appearing at the top of the hiring lists:
1. Marketing / Communications Officer or Manager
Often the voice of the organisation, these roles shape campaigns, manage PR and press, run social channels, and ensure the charity’s brand is clear and consistent across every digital touchpoint.
2. Fundraising & Partnerships Manager (with digital expertise)
Modern fundraising relies heavily on digital skills. Many roles now combine relationship-building with knowledge of online giving platforms, email journeys, social media appeals and donor engagement tools.
3. Digital Engagement or Events & Community Fundraising Coordinator
With virtual and hybrid events embedded in the sector, these roles are essential for reaching supporters online. From webinars to digital communities, they keep people connected through platforms like Zoom, Eventbrite and social channels.
4. Data Officer / CRM Executive / Insight Analyst
As charities become more data-driven, CRM and insight roles are increasingly mission-critical. Skills in Salesforce, ThankQ or Raiser’s Edge help charities personalise supporter journeys and optimise campaign performance.
5. Content Creator / Digital Campaigns Officer
Content sits at the heart of charity communications. Copywriting, basic design skills using tools like Canva, and video editing are more in demand than ever, whether as standalone roles or part of wider digital responsibilities.
How CharityWise can help
If you’re hiring in the sector, the CharityWise job board connects you with skilled digital and marketing professionals who care about purpose as much as performance.
Powered by Fresh Egg’s 25 years of digital strategy expertise, CharityWise taps into a wide network of specialists who can help your organisation thrive. From SEO managers to digital designers and CRM pros, our platform gives you access to talent that can make a real impact.
With free lifetime CharityWise membership, you can:
- Post unlimited roles for free
- Reach digital specialists passionate about impact
- Access all our how-to guides, templates and resources to help build digital capability in your team
Ready to find the right talent? Post your job today.
