17 Jun Fresh Egg’s Matchbox Challenge proves that small really can be mighty
At CharityWise, we don’t just support the sector from behind our screens — we also get stuck in ourselves. This month, the team at Fresh Egg (the home of CharityWise) took part in a fun fundraising event to raise money for a local micro charity: the Small Box, Big Impact Matchbox Challenge.
The idea? Simple in theory, delightfully tricky in practice: fit as many unique items as possible into a single matchbox. Over the course of two weeks, matchboxes were filled with everything from beads and buttons to tiny dice, a doll’s house fork, and even a miniature hand-crafted landscape — a creative showstopper!
“We’re constantly inspired by the creativity and resilience of the charities we work with,” said Fran Hall, Head of CharityWise. “I actually remember doing this matchbox challenge many years ago, and it’s always stayed with me as a reminder that small things can have real value.”
The challenge quickly brought out the competitive streak across the team, with playful rule queries and some very imaginative interpretations. Even better — some of our tiny Fresh Eggers (a.k.a. team members’ children) got involved, helping to fill boxes with big ideas in very small forms.
To help build momentum, we also created a themed donation box, proudly displayed in the Fresh Egg kitchen — complete with its own miniature makeover and printed stickers to cover each matchbox.
Throughout the challenge, Fran kept everyone motivated with daily “Tiny Facts” — bite-sized trivia — all serving as tiny inspiration for big creativity.
In the end, the winner of the challenge was Sarah Tunstall, CCO at Fresh Egg, with an impressive 100 items packed into a single matchbox. The award for most creative item went to Nicola Moody, Project Director, for her beautifully detailed miniature landscape.
Most importantly, the team raised £100 for Little Green Pig, a CharityWise member charity that believes every young person has a story worth telling — they work to nurture confidence, self-expression, and creativity through writing workshops, storytelling projects, and publishing opportunities. Whether it’s building self-esteem, improving literacy, or simply giving a child the chance to feel heard, their impact is quietly powerful — and deeply needed.
The Matchbox Challenge is a reminder that at CharityWise, we don’t just talk about supporting charities — we act on it. We’re proud to run a platform that helps amplify the work of small charities, while also getting creative with our own fundraising efforts. Because when it comes to impact, it’s not about the size of the box — it’s what you put into it.
