Our mission is to empower charities, regardless of size, to enhance their knowledge and resources, whilst elevating digital capabilities across their entire organisation and staff.  

Background

CharityWise is proudly brought to you by Fresh Egg, a digital marketing agency with over 23 years of experience working with charities and nonprofits.

Within the charity sector, there is a significant appetite to enhance the digital marketing skills of both staff and volunteers. Additionally, there is a growing recognition of the importance of understanding how data can shape strategy and decision-making. However, navigating the wealth of available information to find the right advice can be a daunting task.

In response to the increasing demand from individuals within charities in marketing, communications, and fundraising roles seeking access to our content and events, we realised the need for a dedicated space. This realisation led to the creation of CharityWise, a platform designed to provide even more extensive learning opportunities to the charity sector.

What is CharityWise?

CharityWise is an online knowledge hub designed to help charities increase their learning of digital topics, including: strategy, understanding audiences, content, SEO, web design and development, data and analytics, website optimisation, and digital marketing.

We are regularly publishing content on these topics, in a variety of formats, including:

  • Guides and articles
  • Whitepapers
  • Downloadable templates
  • Pre-recorded videos
  • Live online events.

Content will represent the different skills levels people have – foundation, intermediate and advanced.

CharityWise resources are crafted by the dynamic Fresh Egg team, all immersed in digital practices daily, actively engaging in hands-on work. Our team are skilled specialists in various subjects, ranging from SEO and Content Creation to Website Design and Strategy.

As an agency, we possess a comprehensive understanding of how digital tactics apply to this sector and are familiar with the challenges typically encountered by charities.

How does CharityWise work?

CharityWise operates as a membership-based website, offering selected content free of charge to all users. However, the majority and complete library of resources are exclusively available to our members.

Membership is subscription-based, billed annually. There are two membership options: organisational, designed for charities seeking benefits for multiple staff members, and individual, suitable for individuals in the sector who prefer personal membership, especially if they are the sole person involved in digital activities at their charity.

For organisations, there is no limit to the number of individuals who can be members under your subscription. This flexibility ensures that anyone working with or interested in digital can seize the opportunity to enhance their learning.

Become a member

To join CharityWise today, visit our Membership page for more information and pricing options.

If you’re uncertain about whether your charity is already a member, feel free to contact us and we can check for you.