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A content calendar is a valuable tool for your charity that can help streamline your communication efforts, enhance efficiency, and ensure that your messages reach the right audience at the right time.

What is a content calendar?

A content calendar is a useful tool that helps you plan and schedule your content. It can be used to track blog posts, guides, email newsletters, and other types of content.

Once you have several content ideas for your charity, you can start to input them into your calendar to keep track of the content creation process.

We have created a 2024 calendar template for you to use, but you can adjust the dates to your requirements.

How to use our content calendar template:

  • Start by prioritising your content ideas and consider predicted launch dates
  • Plan content creation for at least a month before your intended launch date (depending on the internal resource that you have). Be sure to factor in the time it will take to research, write, edit, and publish your content

Start filling in the content calendar:

  • Add a due date for the piece of content
  • Enter the name of the content creator
  • Add the title, format and meta description
  • Add a link to the Word document or Google doc file where the content is being created
  • As each piece of content is created, update the checkboxes to show its progress

To download the calendar, simply click the button below, then save the Excel file and edit it as required.

Other useful resources relating to content:

 Content briefing template

Best practice content writing checklist