Choosing the Right Social Media Channels for Your Charity

Social media has become an indispensable tool for charities to connect with supporters, raise awareness, and mobilise action. However, with numerous platforms available, it can be overwhelming to determine which ones are most suitable for your charity's goals and resources.

This mini guide will help you navigate the social media landscape and identify the best platforms to connect with your supporters and amplify your cause.

Know Your Audience:

The first step is understanding who you're trying to reach. Here are some key questions for you to consider:

• Age demographics: Are you targeting a younger audience on TikTok or a more established donor base on Facebook?
• Interests and online behaviour: Does your cause resonate with people who actively share on X (Twitter) or prefer the visual storytelling of Instagram?
• Location: Are you a local charity or aiming to reach a global audience? Different platforms have varying geographic strengths

Research the Platforms:

Once you have a clearer picture of your target audience, delve into the key features and user base of each platform:

• Facebook: Still boasts the largest user base, making it ideal for broad reach and promoting events
• Instagram: A haven for visual storytelling,