Training: Local SEO fundamentals for charities

In this session, Head of Technical SEO Mark Chalcraft, joined Fran to explain why having an understanding of ‘Local SEO’ is critical for charities to ensure they can spread awareness of their cause. 

During this training session Mark gave an overview of how local SEO can help organisations connect with people, whether it’s by offering support, accessing services, or learning where you are and what you do. 

What the session covered:

• The three main platforms for managing your local presence online
• What users search for
• How google determines which information is useful
• Local SEO best practice

Watch the session