Training: Google Tag Manager Basics

In this session, Analytics Director Sam Dunkley joined Fran to deliver an introduction to Google Tag Manager (GTM). He covered what GTM is, how to set it up, and how to link it with Google Analytics 4 (GA4).

Sam explained the core concepts behind Google Tag Manager and demonstrated live examples, showing how to create and add tags within the platform.

At the end of the session Sam took live questions from the chat.

What the session covered:

• Introduction to Google Tag Manager
• Getting started with GTM – a live demo
• Getting to know GTM
• Setting GA4 – a live demo
• CharityWise GA4 Essentials

Watch the session

Download the supporting resource

Below is a copy of the presentation that Sam gave within the session. Click the button to download it as a PDF. You can save, print or share this.

Google Tag Manager Basics Presentation

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