How to manage your charity's content
Creating and managing content can feel like a constant challenge — especially when you’re juggling limited time, resources, and competing priorities. But with the right approach, content can become one of your charity’s most powerful tools for engagement, storytelling, and impact.
A clear content strategy doesn’t need to be complicated or time-consuming. It simply helps you focus your efforts, make the most of what you already have, and ensure every piece of content is created with a purpose. Whether it’s attracting new supporters, keeping existing ones engaged, or telling powerful stories about your impact, good content can help you do more with less.
Follow these four steps to explore practical ways to improve how you create content, learn how to plan ahead, and access a simple content briefing template to keep everyone on the same page:
Step 1. An introduction to content strategy
This guide will give you a basic understanding of what content strategy is, how it can help your charity and the people you create content for, what it’s used for, and how to get started.
Step 2. 7 Ways to optimise your content creation process
Whether you work solo or as part of a team, every piece of content that your charity creates needs to be planned, produced, and distributed with a specific audience in mind.
By adopting our structured approach and streamlining the content creation process, you can focus on producing more valuable and engaging content for your audience.
Step 3. 2025 Content calendar
This guide and template will walk you through the essentials of creating and using a content calendar, explaining why it’s a must-have tool for charities. Whether you’re a small team juggling multiple tasks or a larger organisation looking to streamline your efforts, this resource will empower you to take control of your communications.
Step 4. Content briefing template
Briefing templates provide a clear and concise structure for content writers to follow when writing a blog or article, which can help to save time and to produce more consistent and on-brand content for your charity.
This template will help you to streamline your content planning and production process.