How to manage your charity’s content
Creating and managing content can feel like a constant challenge - especially when you’re juggling limited time, resources, and competing priorities.
With the right approach, content can become one of your charity’s most powerful tools for engagement, storytelling, and impact.
A clear content strategy doesn’t need to be complicated or time-consuming. It simply helps you focus your efforts, make the most of what you already have, and ensure every piece of content is created with a purpose. Whether it’s attracting new supporters, keeping existing ones engaged, or telling powerful stories about your impact, good content can help you do more with less.
Explore four steps to improve content creation, plan ahead, and use a simple briefing template to keep everyone aligned.
An introduction to content strategy
This guide gives you a clear introduction to content strategy - what it is, how it can support your charity and your audience, what it’s used for, and how to get started
7 Ways to optimise your content creation process
Whether you work alone or in a team, every piece of content your charity creates should be planned, produced, and shared with a clear audience in mind.
With our structured approach, you can streamline your process and focus on creating more valuable, engaging content.
2026 Content calendar
This guide and template walk you through the essentials of creating and using a content calendar - and why it’s a must-have for any charity. Whether you're a small team juggling tasks or a larger organisation looking to streamline efforts, this resource will help you take control of your communications.
Content briefing template
Briefing templates give content writers a clear structure to follow, saving time and helping produce more consistent, on-brand content.
This template will help streamline your content planning and production.