How to create a simple digital marketing strategy
A digital marketing strategy is essential for charities. It helps you maximise your resources, build meaningful connections with your audience, and drive tangible results toward your goals. Being intentional with your online efforts can make all the difference between reaching your goals or falling short.
Did you know that only 50% of charities currently have a digital strategy in place?
For smaller charities, creating a strategy might feel overwhelming—but it doesn’t have to be. Whether your team is large or small, a clear plan will guide your efforts, ensure consistency, and make the best use of your time and budget.
Follow these simple actionable steps, helping you to craft a practical, ‘strategy on a page’ that’s easy to implement and adapt as you grow.
Step 1. Digital marketing glossary
Before jumping into strategy, it helps to understand the language. This glossary covers the most common digital marketing terms — from SEO to conversion rates — so you can feel more confident as you plan.
Step 2. How to create a simple digital marketing strategy
This step-by-step guide takes the guesswork out of creating your digital marketing strategy.
You’ll learn the fundamentals of strategy alongside a simple three-stage framework to build your own one-page strategy. We also include a template you can use to create your own strategy for your charity.