How to boost your donation page so more people hit 'donate'
Given the pivotal role your donation page plays in influencing user behaviour and its prominent position on your website, prioritising its optimisation for donations is crucial.
Positioned between your main pages and the donation funnel, the donation page frequently serves as a landing page for campaigns. It often marks the final point before visitors enter the donation funnel, presenting them with choices on how and how much to contribute.
Backed by numerous tests, we’ve compiled a list of six essential elements that your donation page must incorporate to ensure it meets the fundamental requirements for donor engagement.
Follow these simple steps and learn the six elements every donation page should include:
Step 1. Introduction – The six elements every donation page should include
This brief guide serves as an introduction to the six key elements you should include on your donation page. It covers the essentials to get you started, with more detailed guidance provided in Step 2.
Step 2. In detail – The six elements every donation page should include
Watch this recorded training session with Tim Richards, as he shares how you can boost the performance of your donation page!
Drawing on years of experience optimising donation journeys for well-known charities and insights from hundreds of tests, this session will guide you through six key elements that every donation page should include—elements that supporters expect to see before they give.
Step 3. Template - Donation page checklist
Now it’s time to apply what you’ve learned by reviewing your own donation page using this checklist. Download it and work through each step carefully. If you’re unsure about anything, revisit Step 2 for a refresher.
Step 4. Optional reading: Deepen your understanding with our whitepaper
As a final step, we invite you to explore our whitepaper for a deeper understanding of the broader forces that influence giving. While not required, this resource offers valuable context for anyone looking to strengthen their fundraising efforts.
This whitepaper explores the enduring question of why people give—a topic that all charities, regardless of size, must grapple with to better connect with supporters.