Google AdWords has a program called Ad Grants that provides non-profit organisations with up to $10,000 per month in free in-kind advertising. This can be a great way for non-profits to reach a wider audience and promote their mission.

To apply for a Google Ad Grants account in the UK, you must first meet the following eligibility criteria: 

• Your organisation must be a registered charity in England and Wales, Scotland, or Northern Ireland
• Your organisation must have a website that meets Google’s website policy
• Your organisation must be able to comply with Google’s Ad Grants program policies

You can learn more about the eligibility criteria here.  

If you meet all the eligibility criteria, you can follow these steps to apply for a Google Ad Grants account: 

• Visit the Google Ad Grants website and click on the “Apply Now” button
• Select the “United Kingdom” as your country
• Create a Google Ads account if you don’t already have one
• Fill out the application form and submit it for review

Once your application has been approved, you will receive a confirmation email with instructions on setting up your account. You can then start creating your Google Ad Grants ads. Be sure to follow Google’s Ad Grants program policies when creating your ads. 

Here are some additional tips for applying for a Google Ad Grants account in the UK: 

• Be sure to answer all the questions on the application form accurately and completely 
• Be specific about your organisation’s mission and goals 
• Explain how Google Ad Grants can help you achieve your organisation’s goals
• Proofread your application carefully before submitting it
• Make sure that your website is secure with HTTPS

• Link to your Google for Non-profits account in your Google Ads account 

Once your Google Ad Grants account is set up, you can start creating your ads. Be sure to follow Google’s Ad Grants program policies when creating your ads and you can find more information in the Ad Grants Policy Compliance Guide here. 

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