Get started with email marketing
Email marketing remains one of the most powerful, and cost-effective tools available to charities today.
Email marketing remains one of the most powerful and cost-effective tools for charities. It offers a direct line to supporters, helps build lasting relationships, and allows you to share stories, raise funds, and drive action at scale.
Yet many charities don’t see its full potential – often due to unclear strategies, confusing terms, or unsegmented lists that lead to emails missing the mark.
The good news? The basics are simple and once they’re in place, everything else becomes much easier.
Follow these five steps to build a strong and confident start with email marketing.
Email marketing glossary
Understanding key terminology is the foundation of successful email marketing.
It enables you to plan, deliver, and analyse campaigns effectively - helping you engage your audience and achieve your goals.
Creating an effective email marketing strategy - the basics
Creating an email marketing strategy doesn’t have to feel overwhelming. By starting small and adapting as you go, you can gradually refine your approach.
This short guide outlines the key elements to help your email marketing deliver meaningful results.
Tips on segmenting your email database
Segmenting your charity’s database is a smart way to make your email marketing more targeted and effective. Even with limited experience, simple segmentation can lead to better results.
This guide offers practical ideas to help you get started.
How to write compelling charity emails
This guide highlights the importance of writing emails that captivate and connect with your audience - helping you build relationships, drive support, and further your cause.
You'll also find practical tips to help you navigate email marketing, even if you're just starting out.
52 Email marketing ideas
Finding the right content to share and keeping your audience consistently engaged can feel overwhelming, especially with limited resources.
This guide offers 52 creative, practical, and inspiring email ideas designed specifically for small charities to help you stay connected all year round.