
12 Mar Training: How to create personas for your charity
Understanding your audience is more important than ever!
Personas help you go beyond basic facts like age or location – they give you insight into what motivates people, how they behave, and what they care about. This makes it easier to connect with them and meet their needs.
Personas empower your charity to tailor products, services, and marketing strategies with precision. These fictional representations of your ideal audience provide a roadmap for meaningful engagement, ensuring your charity resonates with authenticity and relevance.
By attending you will learn:
- An introduction to personas – what they are
- Why we use personas
- Introducing a persona template and how to complete it
Event information
Date: Wednesday 8th April 2026
Time: 10:00 – 11:00
Host: Lucie Sadler
Expert: Stephen Courtney
Who should attend this session?
This session is perfect for charity professionals at any level who want to harness data to drive impact – whether you’re new to analytics or looking to deepen your understanding.
Register now to secure your spot! This is a can’t-miss chance to build your skills and gain practical insights that make a difference.