06 Aug How to optimise your charity’s website for greater impact
In August, we hosted our ‘How to optimise your charity’s website for greater impact’ webinar, as part of our summer technology series.
We were joined by Mike Ashton from Webtrends Optimize and Jake Lambert from Fresh Egg, who shared practical insights into how charities can use conversion rate optimisation (CRO), testing, and personalisation to improve website performance and increase donations.
Webtrends Optimize has also shared an exclusive discount for CharityWise members to get started with their CRO platform.
About Webtrends Optimize
Webtrends Optimize is a leading experimentation and CRO platform. With over 20 years’ experience, they’ve helped businesses of all sizes increase online conversions and maximise ROI from their websites with data-driven decisions.
What we covered
Mike and Jake discussed how charities can use CRO to improve online journeys and deliver better results:
• How to make the most of existing website traffic
• Using testing and personalisation to increase engagement and donations
• Real-life examples from charity websites
• Simple, practical CRO techniques for charities at every stage
Catch up on the webinar now
Exclusive offer for the CharityWise community
To help charities experience the benefits of Webtrends Optimize, CharityWise members can access:
• A 30-day free trial
• 1/3 off an annual licence (an increased discount from the usual 25% charity discount)
• Free licensing for charities with fewer than 10,000 website sessions per month.
Sign up here!
Learn more
If you’re interested in learning more about CRO and website optimisation, there are lots of great CharityWise resources available on the website, including a ‘CRO checklist‘ and ‘Six elements every donation page should include‘.
