Jake Lambert, Author at CharityWise

A person explaining Search Console, illustrating how charities can use it to understand how Google sees their site.

Small changes, big impact: CRO quick wins for charities

18 Aug

Posted at 09:29h

An introduction to Conversion Rate Optimisation video cover

An introduction to Conversion Rate Optimisation (video)

16 Jan

Posted at 07:19h

Front cover of the Create Your Own Personas template

What are personas and why you need them

30 Dec

Posted at 07:19h

Creating personas template

Create your own personas (template)

23 Dec

Posted at 07:19h

Two people in conversation over a drink, illustrating how understanding a charity's audience — their needs, motivations and behaviours — begins with genuinely listening to and connecting with supporters, donors and beneficiaries.

How to understand your audience, supporters and website users

02 Dec

Posted at 07:19h

Five things you can do today to maximise your donation funnel

04 Nov

Posted at 07:19h

an illustrated computer screen showing lots of tools to measure its performance.

What tools do you need for an Optimisation programme?

16 Jul

Posted at 07:19h

How to optimise your website navigation

How to optimise your navigation menu

16 May

Posted at 07:19h

climbing shelves towards a bullseye

Where to start with an optimisation programme?

16 May

Posted at 07:19h

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