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Jake Lambert
Developer
Articles By Jake
Foundation
Understanding Audiences
Interview questions you can ask during user research
Jake Lambert
12 February 2024
8 min read
Foundation
Fundraising & Comms
What to user research and when
Jake Lambert
29 January 2024
8 min read
Foundation
Fundraising & Comms
What are personas and why you need them
Jake Lambert
22 January 2024
4 min read
Intermediate
Fundraising & Comms
Website Optimisation
Five things you can do today to maximise your donation funnel
Jake Lambert
18 December 2023
6 min read
Intermediate
Fundraising & Comms
Create your own personas (template)
Jake Lambert
22 November 2023
1 min read
Foundation
Website Optimisation
An introduction to Conversion Rate Optimisation (video)
Jake Lambert
15 November 2023
1 min read
Foundation
Fundraising & Comms
How to understand your audience, supporters and website users
Jake Lambert
15 November 2023
21 min read
Foundation
Fundraising & Comms
An introduction to Empathy Mapping
Jake Lambert
14 November 2023
5 min read
Advanced
Fundraising & Comms
Your complete guide to Customer Journey Mapping
Jake Lambert
13 November 2023
16 min read
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Digital toolkit
WordPress glossary (download)
8 July 2024
5 min read
Local SEO strategies for nonprofit events and
22 April 2024
4 min read
Campaign tagging for Google Analytics (GA4) –
22 April 2024
2 min read
How to
Foundation
Why your charity needs a free ‘Canva for Nonprofits’ account
Foundation
Empowering volunteers, supporters, and beneficiaries as brand ambassadors
Foundation
15 AI Prompts to boost your content creation