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Jake Lambert
Content producer
Articles By Jake
Foundation
Understanding Audiences
Interview questions you can ask during user research
Jake Lambert
12 February 2024
8 min read
Foundation
Understanding Audiences
What to user research and when
Jake Lambert
29 January 2024
8 min read
Foundation
Understanding Audiences
What are personas?
Jake Lambert
22 January 2024
4 min read
Intermediate
Fundraising
Website Optimisation
Five things you can do today to maximise your donation funnel
Jake Lambert
18 December 2023
6 min read
Intermediate
Understanding Audiences
Create your own personas (template)
Jake Lambert
22 November 2023
1 min read
Foundation
Website Optimisation
An introduction to Conversion Rate Optimisation (video)
Jake Lambert
15 November 2023
1 min read
Foundation
Understanding Audiences
How to understand your audience, supporters and website users
Jake Lambert
15 November 2023
21 min read
Foundation
Understanding Audiences
An introduction to Empathy Mapping
Jake Lambert
14 November 2023
5 min read
Advanced
Understanding Audiences
The complete guide to Customer Journey Mapping
Jake Lambert
13 November 2023
16 min read
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Digital toolkit
Local SEO strategies for nonprofit events and
22 April 2024
4 min read
Google Analytics 4 (GA4) Glossary (download)
15 April 2024
12 min read
Which SEO tools should you be using?
15 April 2024
1 min read
How to
Foundation
Free content tools that every charity needs
Foundation
SEO: Getting started with local listings (download)
Intermediate
Local SEO strategies for nonprofit events and campaigns (download)