20 Jul How to optimise your charity’s website for greater impact
Join us for the next event in our summer technology series!
On Wednesday 5th August we’ll be exploring how charities can use conversion rate optimisation (CRO), testing, and personalisation to improve digital experiences, increase engagement, and create greater impact from their websites.
We’ll be joined by Mike Ashton (Client Engagement Manager, Webtrends Optimize) and Jake Lambert (Head of Optimisation, Fresh Egg) to uncover:
• Why CRO matters for charities.
• How data and optimisation platforms support smarter digital decisions.
• Real examples of tests that improve engagement and donations.
• Practical CRO tips and quick wins for charities of all sizes.
Event information
Date: Wednesday 5th August 2026
Time: 10:00 – 11:00
Host: Jake Lambert
Expert: Mike Ashton
Who is Webtrends Optimize?
Webtrends Optimize is a leading conversion rate optimisation (CRO) platform that helps businesses improve website performance through A/B testing, personalisation, and experimentation to increase conversions and enhance user experience.
CharityWise members who register for this event will also receive an exclusive offer for the platfom (details to follow for attendees post event).
Who should attend this session?
This session is suited to charity professionals of all levels with an interest in the benefits of CRO and optimisation.
Register now to secure your spot!
