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Google AdWords has a program called Ad Grants that provides non-profit organisations with up to $10,000 per month in free in-kind advertising. This can be a great way for non-profits to reach a wider audience and promote their mission.

To apply for a Google Ad Grants account in the UK, you must first meet the following eligibility criteria:

  • Your organisation must be a registered charity in England and Wales, Scotland, or Northern Ireland
  • Your organisation must have a website that meets Google's website policy
  • Your organisation must be able to comply with Google's Ad Grants program policies

You can learn more about the eligibility criteria here.
If you meet all the eligibility criteria, you can follow these steps to apply for a Google Ad Grants account:

  • Visit the Google Ad Grants website and click on the "Apply Now" button
  • Select the "United Kingdom" as your country
  • Create a Google Ads account if you don't already have one
  • Fill out the application form and submit it for review

Once your application has been approved, you will receive a confirmation email with instructions on setting up your account.

 

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