In this training session, we introduce empathy mapping and explain how it can help charities build a deeper understanding of their audience.

Learn more about accessibility with Sarah Simpson to understand the standards you should follow.

Want to engage your supporters more effectively? Watch this training session to discover the power of audience personas and how to create them for your charity.

In this ‘Ask Us Anything’ session, broadcast on 11th March 2026, Head of Data & Analytics Julian Erbsloeh joined Lucie to answer a range of questions on Google Analytics. Julian took live questions from the chat, plus provided some tips around how to get the...

In this 45 minute training session, Alex Pereira, Senior Web Analyst will guide you through the CharityWise Google Analytics Looker Studio dashboard. It’s a brand new resource, created just for you. It’s designed to make website data more accessible for charities – with clear pages,...

In this recorded training session, Fran is joined by Callum Grantham, Content Director at Fresh Egg, to explore how to create a simple content strategy. All charities need a content strategy to plan, produce and publish successful content. It’s essential to make sure that the...

Data and analytics can provide valuable insights into the behaviour of supporters and beneficiaries of your charity, as well as being a useful method to measure return on investment of your campaign efforts.Using analytics platforms such as Google Analytics or Adobe Analytics you can track...

In this recorded training session, Tim Richards, Conversion Services Director at Fresh Egg, explores how you can boost the performance of your donation page! Drawing on years of experience optimising donation journeys for well-known charities and insights from hundreds of tests, this session will guide...