E-E-A-T (Experience, Expertise, Authority, Trustworthiness

It’s important to understand some ranking factors have little to nothing to do with the technical aspect of your website. E-E-A-T is a not specifically a ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines. Google value websites that demonstrate experience, expertise, Authority and Trust.  

E-E-A-T is about having quality content provided by an expert. Google offer a brilliant example of E-E-A-T in their developer Blog:

“Does content also demonstrate that it was produced with some degree of experience, such as with actual use of a product, having actually visited a place or communicating what a person experienced? There are some situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at hand.

For example, if you’re looking for information on how to correctly fill out your tax returns, that’s probably a situation where you want to see content produced by an expert in the field of accounting. But if you’re looking for reviews of a tax preparation software, you might be looking for a different kind of information—maybe it’s a forum discussion from people who have experience with different services.”