What is Google SERP

Ranking well in the Google SERP is the main focus of any decent SEO marketer.

Appearing on the first page for keywords or terms which are important for your business should be your main ambition.

And rightly so.

Being at the top of a SERP will drive traffic to your website. It also drives a high element of trust as ranking highly for a specific query helps create credibility in the eyes of your customer.

But what is a SERP? Let’s discuss.

What is Google SERP?

A SERP stands for ‘Search Engine Results Page’. This is the main page you will see after putting your query into Google – or your preferred search engine.

At Fresh Egg, we take a lot of time to refine and optimise SERPs as we believe this is your first touchpoint with a customer, so any results need to read well and help drive or entice people to click through.

Whilst every search engine will have a slightly different version of a SERP, it’s important to understand how important and popular Google is.

With over 80% market share, it’s important to understand the different features and opportunities available.