Backlinks are links from other websites to your website and act like a vote of trust or confidence in your content. The more high-quality backlinks from trusted and established sources, the higher your website will rank.

Links will always be important for SEO, but recent reports have shown a decline in importance as a ranking factor for the Google algorithm, but this doesn’t mean you should shun this. It’s still a key part of your SEO approach so needs to be taken into consideration alongside your content strategy.